A marketing officer promotes a business, its company name, products and services. The role can include advertising, writing promotional literature, market research, dealing with press interest, along with planning future marketing strategies for new product launches, major changes to rail services or special events. Marketing today involves both online and offline marketing communication strategy and activities.
In some smaller rail organisations, marketing officers may also deal with corporate communications both internally and externally and media relations.
Knowledge, skills and attributes
It is important to have well established people skills and be comfortable working in a fast-paced environment. A good standard of literacy and numeracy is essential because marketing involves a lot of written communication where accuracy is a must. It is often necessary to be diplomatic, persuasive and have solid negotiation skills in order to survive in the competitive marketing industry.
Marketers need a keen eye for detail and often spend a lot of time reading and researching in the media to help them keep ahead in a rapidly changing environment. Networking and the ability to build strong working relationships is very important to progressing within the industry.
Marketing coordinators usually operate under pressure to meet deadlines. Marketing encompasses a wide variety of tasks and involves dealing with numerous people and can involve long hours and a busy lifestyle.
Entrance requirements and ongoing training and development
In most organisations, a bachelor degree in marketing is required. However, any subject that uses key aspects of research, analysis of trends and communication skills would also be helpful in this career. In smaller rail organisations, marketing officers may occasionally work up through various routes in administration, communications, public relations, advertising or sales to establish a career in marketing. Some rail organisations may offer a graduate program for marketing roles.
The value of a career in the rail industry
For even more details on what you might earn, the diversity of companies you could work for and the career opportunities available, visit the following careers and training websites. Careers in Rail by the Australasian Railway Association; About the Rail Industry by Rail Skills Australasia and Rail Training by the Transport and Logistics Industry Skills Council (TLISC).
For more information
Your career may take many turns depending on what stage you are at in life and your personal circumstances. Typically a marketing officer will progress from an entry level position such as a graduate through to a more senior role such as a coordinator or manager.
You may also decide to take on additional studies to become more specialised in marketing related areas such as brand management, product manager or communications. This information is generic. Job titles and the experience and qualifications needed to move into other jobs may vary slightly from state to state depending on the structure and needs of your organisation, and government rules and regulations.
The jobs below may require additional qualifications as well as experience.